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Inspo

Do Well Recycle

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How We Do Well

To us, Do Well means doing better for our planet and its people. Did you know that more than half our styles are sustainable in some way? Each piece has a special label—look for them in stores or visit the Do Well shop here. Plus, learn about our other initiatives below.

Our Goal
We’re creating programs to make your jeans last longer than ever—and to keep denim out of landfills

WHAT WE’RE DOING NOW

We’re giving new life to old jeans through repairing, reusing and recycling.

Repair

Stitching up rips and tears can add years to the lifespan of a perfectly broken-in pair.

Our jeans are made to last but, you know, life happens. That’s why you can always bring them into our stores for patching, mending and other fixes.

FIND A STORE

Reuse

Fallen out of love with your skinnies? Resell them so they can find a home in someone else’s closet.

Or purchase a used (but new to you) pair in one of our stores—we teamed up with our friends at ThredUP on the Madewell Archive, an exclusive selection of pre-owned jeans.

SHOP THE MADEWELL ARCHIVE

Recyle

We’ll turn your old bootcuts into housing insulation for communities in need.

So far, you’ve donated more than 800,000 pairs of jeans to our program, warming more than 1,000 homes (and keeping 415 tons of denim out of the trash).

RECYCLE YOUR JEANS
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