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Inspo

Do Well Our Materials

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How We Do Well

To us, Do Well means doing better for our planet and its people. Did you know that more than half our styles are sustainable in some way? Each piece has a special label—look for them in stores or visit the Do Well shop here. Plus, learn about our other initiatives below.

Our Goal
By 2025, 100% of the key fibers used in our materials will be sustainably sourced and free of non-recycled plastics

WHAT WE’RE DOING NOW

Right now 60 percent of our spring clothing collection is sourced more sustainably or made with Do Well materials.

RECYCLED COTTON

Made from fibers that come from old garments or are left over from manufacturing.

BCI COTTON

Our partners at the Better Cotton Initiative train farmers in more environmentally, socially and economically sustainable practices.

RESPONSIBLE WOOD PULP

TENCEL? lyocell and LENZING? ECOVERO? fibers are made from sustainably sourced trees.

Recycled Plastic

PrimaLoft? insulation is a warm-as-down alternative made of 100 percent recycled content (aka the 75,000 bottles we kept out of landfills last year).

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